GI ADDS 24
- Client:Private Client
- Location:Mumbai
- Design Team:Prashant + Anu
- Photoshoot Styling:jyotsna
At the prestigious AD Design Show, Godrej Interio partnered with ZERO9 to create an immersive experience highlighting their latest technology-driven furniture collection.
ZERO9 designed a fully functional urban apartment setup featuring a living room, kitchen, and bedroom to showcase the brand’s innovative furniture range. Key highlights included a remote-controlled storage bed for effortless access and a multi-functional dining table with expandable storage, reflecting the perfect blend of style and smart utility.
The exhibit attracted architects and interior designers from across India, receiving high appreciation for its seamless integration of technology into modern home furniture design.
Between the Lines
Q1. What was the vision behind the Godrej Interio x ZERO9 collaboration?
The vision was to create an immersive urban living experience that showcased how technology and design can simplify modern life. The installation was not just about furniture — it was about demonstrating innovation through daily interactions.
Q2. How did ZERO9 interpret the brief for the AD Design Show?
ZERO9 conceptualized a fully functional urban apartment that allowed visitors to experience the brand’s furniture in context. Every element — from the living room layout to the kitchen detailing — was designed to feel authentic, tactile, and interactive.
Q3. What was the key design challenge?
The challenge was to create a realistic home setup within an exhibition environment — ensuring it looked aspirational yet approachable. The design needed to balance aesthetics, functionality, and brand storytelling within limited space and time.
Q4. What were the standout features of the display?
Two highlights captured the audience’s imagination:
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A remote-controlled storage bed that demonstrated smart utility with effortless motion.
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A multi-functional dining table with expandable storage, exemplifying how space-saving design can enhance everyday living.
These innovations reflected intuitive technology embedded in timeless design.
Q5. How did technology play a role in the experience?
Technology was seamlessly integrated — not as a spectacle, but as a solution. Through automated mechanisms and concealed smart features, the furniture illustrated how innovation can enhance comfort without dominating the aesthetic.
Q6. How was the spatial layout planned for the exhibit?
The exhibit followed the flow of a real home — beginning with the living area, transitioning to the kitchen, and ending in the bedroom. This progression allowed visitors to experience design continuity and product functionality in a familiar domestic rhythm.
Q7. How did visitors respond to the installation?
The installation received tremendous appreciation from architects, interior designers, and industry experts across India. Visitors admired the clarity of design thinking, attention to detail, and the ease with which technology was humanized through design.
Q8. What made the collaboration between Godrej Interio and ZERO9 unique?
It was a synergy of innovation and design storytelling. Godrej Interio brought cutting-edge product engineering, while ZERO9 translated it into a relatable lifestyle narrative — bridging brand identity with spatial emotion.
Q9. How does this project reflect ZERO9’s design philosophy?
It exemplifies ZERO9’s belief that technology should enhance living, not overwhelm it. By designing around the user experience, the team created spaces that feel alive, intelligent, and emotionally resonant.
Q10. In one line, how would you describe this exhibit?
An immersive showcase of intelligent living — where design meets technology to redefine the modern home experience.
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